GroupSurveys Online Surveys Blog!

Bestselling author and marketing guru Seth Godin, provides five great tips to conducting better online surveys here.

In short:
1. Don’t ask a question, unless you really care about the answer
2. Don’t lead the user
3. Keep it short and easy to exit
4. Make it entertaining
5. Change around the format of your survey

We can’t stress point 3 enough… keep the survey as short as possible (but of course long enough to obtain the answers you need).

Some great advice for any budding survey creator!

Following on from our customer satisfaction survey sample questions .. and after getting slammed for it I thought what the heck, I’ve compiled another short list of questions that might help you get started with your own Product Satisfaction Survey.

Replace “GroupSurveys” with your own product or service!
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Product satisfaction survey – Question Examples:

– How long have you been a GroupSurveys user?

– Was it easy & straightforward to purchase?

– How often do you use GroupSurveys?

– Did you find GroupSurveys easy to use? What could be improved?

– Are the support materials available adequate?

– Did GroupSurveys meet your expectations? If not, why not?

– Do you think GroupSurveys offers value for money?

– How satisfied were you with our support?

– Overall, how satisfied are you with GroupSurveys?

– Would you recommend GroupSurveys to other users?

– How would you improve GroupSurveys?

This is not an exhaustive list and you should consider what information is important to you when conducting your survey…

Any more questions you think should be included?

Rob

One of the most difficult aspects of conducting any survey, is considering what questions you should ask your audience. You really need to consider what information you want to get from the survey and then tailor your questions to extract this information.

However, over the next few weeks we plan to run a series of posts suggesting sample questions that you might want to ask if conducting a particular survey, such as a customer satisfaction survey, product satisfaction survey, employee satisfaction survey etc. It’s not an exhaustive list, but it may help you get started.

Customer Service Survey – Question Examples:

– Why did you contact customer service?

– How did you contact customer service?

– Were you happy with the response time to your query?

– Was your issue actually resolved?

– Was the person knowledgeable and easy to understand?

– Were you satisfied with the time it took to resolve your issue?

– Was the representative professional and helpful?

– How satisfied were you with customer service?

– What changes, if any, can we make to improve our customer service?

Any more questions you think should be included when conducting a Customer Service Survey?

One of the neat features of our GroupSurveys tool is that you can use skip logic to ensure that your questions are relevant to each respondent. You might be asking, what the heck is Skip Logic?

Skip logic, or conditional branching as it is sometimes known, allows you to change the course that your respondents take through a survey based on answers they give to certain questions. You do this by creating skip rules. For example, if you were creating a survey, and you were to ask your respondents if they are male or female. You could create some skip rules based on this, that would then direct them to a certain page based on their response.

There are a number of reasons why you should use skip logic. If you have questions that are only related to some of your respondents, then you would not want your other respondents to be presented with these questions, as they will get frustrated when asked to answer questions that do not relate to them. You can also use skip logic to filter out certain respondents. For instance if you only want people who live in California to respond to your survey, then the first question you would ask them is what state they live in, you could then create a skip rule that forces all of the users who did not choose California to end the survey.

In my example below, I created a survey with 4 pages. The first page contains two questions, each with skip logic applied. If respondents are female and 16 years or older, they will be presented with all questions in the survey. If respondents are male under 16, they will only be presented with one question, because we applied skip logic to the initial questions telling the survey engine to skip pages 2 and 3 as they pertain only to females or respondents over 16.

The first skip logic rule that I created was to skip Page 2 (relevant only to respondents over 16 years old) if the respondent’s age is under 16.

The second skip logic rule that I created was to skip Page 3 (relevant only to female respondents) if the respondent is male.

Click here to see the survey in action.