Seth Godin has five tips for better online surveys
Monday, February 16th, 2009Bestselling author and marketing guru Seth Godin, provides five great tips to conducting better online surveys here.
In short:
1. Don’t ask a question, unless you really care about the answer
2. Don’t lead the user
3. Keep it short and easy to exit
4. Make it entertaining
5. Change around the format of your survey
We can’t stress point 3 enough… keep the survey as short as possible (but of course long enough to obtain the answers you need).
Some great advice for any budding survey creator!